How to sell a bike in 2023: Make it a movie
The Realization (a short film)
Ever felt trapped in the endless loop of 9-to-5, dreaming of the open trails? My latest short film captures that all-too-familiar itch to ditch the desk and embrace the dirt.
Meet Laura, a Sales Associate whose passion for cycling burns brighter than the fluorescent lights of her mundane office. With each passing moment, the monotonous grind fuels her desire to break free. Her boss, Craig, the VP of Sales, represents everything she’s desperate to escape.
As the film unfolds, Laura reaches a breaking point. Torn between quitting her job and setting her workplace ablaze, she finally chooses liberation on two wheels. Her journey takes her to Via Ciclante, where she finds solace and freedom with a Yeti bike.
This project blends stock video footage of an office setting with a narrative that resonates with anyone yearning for more than the daily grind. Laura’s story is a powerful reminder that our passions can lead us to the freedom we crave.
So, what are you waiting for? Join Laura and countless others who’ve turned their office blues into trail-blazing hues.
