Bike shop graphics
My relationship with Via Ciclante, my local bike shop just a short five-minute ride from home, began in early 2012 when they first approached me to help redesign their website. What started as a straightforward web design project quickly evolved into a dynamic and ongoing partnership that has allowed me to combine my professional skills with my passion for cycling.
Over the years, I’ve had the opportunity to work on a wide range of projects for Via Ciclante, from original graphics to promotional materials. I’ve designed cycling jerseys that reflect the shop’s vibrant community spirit, created sticker packs that capture the essence of the cycling lifestyle, and produced graphics for charity rides that bring cyclists together for a cause. My work also includes commemorative T-shirts for the Tour de France and Giro d’Italia, celebrating cycling heroes like Tadej Pogačar, as well as pandemic-related graphics that kept the community informed and connected during challenging times.
This collaboration has been more than just a series of design tasks—it’s been a chance to infuse my love for cycling into my work. Whether it’s creating drawstring bag graphics for events or ad hoc promotional materials, each project has been an opportunity to contribute to a community that I’m passionate about. Working with Via Ciclante has not only allowed me to grow as a designer but also to support and promote the cycling culture that I cherish.
Also check out Via Ciclante’s Instagram (@viaciclante) to see more original content.
